I couldn’t have built this 10 years ago.
I didn’t understand the problem well enough yet.
I spent 20 years in marcom and planned my fair share of events for not-for-profits to Fortune 100 brands. I sat in the chair your event planner sits in. I managed the budgets, the timelines, the pressure to deliver something that justified the spend. And I watched activations repeatedly fall short of what they were supposed to do: create a real moment between a brand and the people it was trying to reach.
Then I spent 12 years on the supplier side in branded merchandise. I watched how the industry thought about its role in those moments. The gap became obvious: brands were investing real money, attendees were walking through, objects were being exchanged, and the actual moment of connection was being left to chance. Nobody had designed the experience around the object.
VoxMerch is what I built when I finally had enough context to see the whole problem.
An attendee speaks for 30 seconds. AI generates one-of-a-kind artwork from their voice. It prints on branded merchandise right there on the show floor. That 30-second window is also exactly long enough for a real brand conversation to open.
After the event, your client gets a report with real names, real emails, and thematic insights into what their audience actually cares about. Not foot traffic estimates. Not badge scans. Data they can use.
At SCOPE 2026, more than half of the interactions with the Optum Life Sciences team turned into genuine sales conversations. That is not luck. That is a designed moment.
“A great activation should not require luck. It should be designed.”
Mary Anne Keane
Founder, VoxMerch™
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Bring VoxMerch™ to your next event and turn attendee voices into unforgettable takeaways.
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