VoxMerch™: Frequently Asked Questions

Everything event teams, agencies, and brand marketers ask before bringing VoxMerch to a show floor.

Contact Us Today!

VoxMerch™ is an AI-powered event activation platform that transforms attendee voice inputs into one-of-a-kind personalized artwork, printed on branded merchandise at live events. An attendee selects a brand-curated question and records a spoken response of up to 30 seconds. AI analyzes their voice and generates a unique piece of artwork based on their vocal characteristics and content. That artwork prints on branded merch right on the show floor. Every interaction also captures first-party data: name, email, and a full transcription of what was said.

The full VoxMerch™ experience, from voice recording to finished printed merchandise, takes under one minute per attendee. The AI artwork generation window is approximately 40 seconds. That window is not incidental. It is designed to create a natural, unforced moment for a brand representative to open a genuine conversation while the artwork is generating.

Every VoxMerch™ interaction captures: attendee name and email address, a full text transcription of their voice response, thematic analysis of audience priorities across all responses, individual engagement duration, and participation rates. This data is delivered in a structured post-event insights report. At SCOPE 2026, Optum Life Sciences received a complete dataset from 198 interactions, with thematic breakdowns showing nearly 78% of respondents focused on AI transformation and patient access topics.

Yes. The Enterprise tier includes full white-label capability. The attendee-facing interface, the merchandise, and the entire activation carry the client’s brand. VoxMerch™ does not appear anywhere in the experience. The agency or distributor receives credit for the activation. White label is also available as a standalone add-on at $1,250 suggested client sell.

VoxMerch™ operates as a supplier to promotional products distributors, including HALO Branded Solutions, the second-largest distributor in the industry. Distributors add VoxMerch™ to their product lineup as a premium activation layer on top of the branded merchandise programs their clients already run. There is no inventory to carry and no logistics to manage. Suggested resale pricing is built around a 40% gross margin benchmark.

Agencies deploy VoxMerch™ as a turnkey, white-label activation for their brand clients. Three service models are available: technology licensing for agencies with their own print setup, onsite print and pickup managed entirely by VoxMerch™, and drop-ship to attendees. The agency presents the activation under the client’s brand, and VoxMerch™ powers it behind the scenes. Post-event, the client receives a first-party data report that the agency delivers as strategic value.

VoxMerch™ is designed for mid to high-traffic corporate events: trade shows, conferences, sales kickoffs, brand activations, product launches, and experiential marketing programs. The platform has been deployed at SCOPE 2026, one of the largest clinical research conferences in North America, and is built for high-traffic booth environments. It scales from 150 activations (Essential tier) to 750 activations (Enterprise tier), with overage pricing available.

Kit ‘n Crew is a VoxMerch™ managed on-site service available as an add-on to any pricing tier. It includes the trained VoxMerch™ staff, printers, kiosks, and the tablets, delivered to the event. VoxMerch™ handles setup, operates the activation throughout the event, and handles teardown. The distributor’s or agency’s client shows up to a working activation and doesn’t manage anything.

VoxMerch™ artwork prints on a range of branded merchandise, including t-shirts, tote bags, framed art prints, and mugs, at the event via onsite printing or delivered via drop-ship after the event. The client’s brand logo is incorporated into every piece alongside the attendee’s generated artwork. At the SCOPE 2026 Optum Life Sciences activation, premium framed art prints were the output. Multiple attendees noted they intended to display the piece in their office.

A photo booth produces a photo. VoxMerch™ produces a piece of personalized art generated from the attendee’s own voice, a first-party data record of the interaction, a natural window for a brand sales conversation, and a post-event insights report. The output is wearable, displayable, and personally generated from each individual’s voice, which is why attendees at SCOPE 2026 described VoxMerch™ as the most memorable activation at the event.

Yes. VoxMerch™ completed a proof-of-concept activation at SCOPE 2026 for Optum Life Sciences, a UnitedHealth Group company, in partnership with HALO Branded Solutions. The activation recorded 198 interactions, with 78% of responses focused on AI and data-driven topics, and more than 50% of interactions transitioning into genuine sales conversations with the Optum Life Sciences team. The client described it as the most impactful exhibitor experience they had ever delivered.

VoxMerch™ was founded by Mary Anne Keane. Keane spent more than 20 years in marketing communications planning events for Fortune 100 companies, followed by 12 years on the supplier side in branded merchandise, including as a National Accounts Director at HALO Branded Solutions. VoxMerch was built from that combined perspective: 30 years of deep knowledge on both sides of the event industry, used to add an experience design and data capture layer on top of what branded merchandise already does well. The company launched on June 1, 2026.