The Merch Revolution Has a Name

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The U.S. B2B trade show market hit $15.8B in 2024 and 94% of marketers say they're failing to convert event leads. VoxMerch enters the arena to fix the structural failure: treating merchandise as a giveaway instead of a strategic engine.

Event Activations Are Having a Moment

The events industry hit $1.477 trillion in 2025. 78% of B2B organizers call in-person events their #1 marketing channel. Why brand activations are the highest-ROI marketing channel for 2026 — and where most brands are still leaving money on the table.