first-party engagement data

Can You Prove ROI Weeks After the Show

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Most AI event activations apply a style filter to a photo. VoxMerch builds the artwork from what the attendee actually said. Here's what that difference produced at SCOPE 2026.

Event Activations Are Having a Moment

The events industry hit $1.477 trillion in 2025. 78% of B2B organizers call in-person events their #1 marketing channel. Why brand activations are the highest-ROI marketing channel for 2026 — and where most brands are still leaving money on the table.

How VoxMerch Increased Booth Engagement

How a simple three-step booth flow — prompt, approve, receive — turned VoxMerch into the highest-throughput engagement station at a multi-day expo, with measurable lifts in dwell time and qualified conversations.