Event Activations Are Having a Moment

The events industry hit $1.477 trillion in 2025. 78% of B2B organizers call in-person events their #1 marketing channel. Why brand activations are the highest-ROI marketing channel for 2026 — and where most brands are still leaving money on the table.

How VoxMerch Increased Booth Engagement

How a simple three-step booth flow — prompt, approve, receive — turned VoxMerch into the highest-throughput engagement station at a multi-day expo, with measurable lifts in dwell time and qualified conversations.