first-party engagement data

Can You Prove ROI Weeks After the Show

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Most AI event activations apply a style filter to a photo. VoxMerch builds the artwork from what the attendee actually said. Here's what that difference produced at SCOPE 2026.

How to Build Brand Loyalty at Events

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A busy booth isn't a successful one. Learn how personalized event experiences and real hospitality build brand loyalty that lasts long after the show floor closes.

The Merch Revolution Has a Name

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The U.S. B2B trade show market hit $15.8B in 2024 and 94% of marketers say they're failing to convert event leads. VoxMerch enters the arena to fix the structural failure: treating merchandise as a giveaway instead of a strategic engine.

Event Activations Are Having a Moment

The events industry hit $1.477 trillion in 2025. 78% of B2B organizers call in-person events their #1 marketing channel. Why brand activations are the highest-ROI marketing channel for 2026 — and where most brands are still leaving money on the table.

How VoxMerch Increased Booth Engagement

How a simple three-step booth flow — prompt, approve, receive — turned VoxMerch into the highest-throughput engagement station at a multi-day expo, with measurable lifts in dwell time and qualified conversations.

What’s New at VoxMerch: Faster Approvals and New Fulfillment Options

A January 2026 product release focused on cutting friction in attendee approval and expanding how merch reaches them — on-site, ship-to-home, or flexible routing for hybrid event budgets.