The U.S. B2B trade show market hit $15.8B in 2024 and 94% of marketers say they’re failing to convert event leads. VoxMerch enters the arena to fix the structural failure: treating merchandise as a giveaway instead of a strategic engine.
The events industry hit $1.477 trillion in 2025. 78% of B2B organizers call in-person events their #1 marketing channel. Why brand activations are the highest-ROI marketing channel for 2026 — and where most brands are still leaving money on the table.
How a simple three-step booth flow — prompt, approve, receive — turned VoxMerch into the highest-throughput engagement station at a multi-day expo, with measurable lifts in dwell time and qualified conversations.
A January 2026 product release focused on cutting friction in attendee approval and expanding how merch reaches them — on-site, ship-to-home, or flexible routing for hybrid event budgets.